Transaction Overview
- Represented Right Stuf Inc. (“Right Stuf” or the “Company”) in the sale of the business to Crunchyroll, a division of Sony and Sony Pictures Entertainment.
- Right Stuf is the leading e-commerce platform, including distribution and production, of anime consumer products, offering exclusive and limited-edition media, collectibles, figurines, audio, books, apparel, and art to consumers, enthusiasts, and collectors.
- Crunchyroll is a leading destination for all things anime and provider of on-demand subscription services specializing in the licensing, production, and distribution of anime content.
Key Observations
- Sony, Sony Pictures Entertainment, and Crunchyroll distinguished itself with a compelling valuation structure as well as a strategic angle to reach a broad audience for anime content in the music, television, merchandising, and gaming industries.
Drivers of Interest
- Comprehensive anime product offering across the Right Stuf platform and wide availability of exclusive products.
- International enthusiast customer base with a growing presence in underserved countries.
- Ability to license and publish a full suite of proprietary content.
- Dedicated customer service team and wide variety of live support channels.
- Reputation of high-quality products in “collectible” mint condition ensured by a proprietary packaging process.
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