Transaction Overview
- Represented SIGN-ZONE, Inc. (“Sign-Zone”) in its sale to Pfingsten Capital (“Pfingsten”).
- Sign Zone offers portable displays that give organizations powerful ways to promote their brands, convey their messages, and stimulate customer response. The company serves a large market. Its products can be seen along roadways and walkways, inside and outside of retail establishments, at conferences, trade shows, and recruiting events, and at special events of all kinds.
- Sign Zone operates under two primary brands. Each brand is sold through distributors and/or resellers.
- Showdown Displays sells table throws, banner stands, and modular displays through distributors of promotional products.
- Creative Banner sells sign frames, print media, and other display components to printers and sign shops.
Key Observations
- Sign Zone holds the “prime mover advantage” for portable signage among promotional product distributors — continued penetration of this channel would lead to strong growth.
- World class new product development capabilities create a platform for continued growth.