Transaction Overview
- Represented Tile Redi in its sale to Mayfair Capital Partners (“Mayfair”), a division of Oxford Financial Group, Ltd. (“Oxford”).
- Tile Redi is an engineering driven manufacturer of innovative, patent protected and branded shower product solutions that pioneered the “ready to tile” shower pan technology.
- Tile Redi deploys an omni-channel strategy with multiple brands and numerous products, all of which are infinitely customizable to serve thousands of customers across retail, distribution, builder, contractor, direct to consumer and online channels.
Key Observations
- Oxford’s Mayfair division invests in high-growth, market-leading companies with the goal of providing growth capital and strategic support in order to accelerate growth.
- Tile Redi possessed the combination of product leadership, innovation, diversity of revenue, quality of leadership team and emerging trends that created compelling growth opportunities for Mayfair.
Drivers of Interest
- Pioneer of a product category with clear technology advantage with strong brand reputation.
- Breadth of product offering coupled with impressive adoption trends driving growth.
- Diversity of revenue across products, customers, channels, geography, and markets.
- Compelling repair, replace, upgrade trends along with growing e-commerce and direct-to-consumer potential.
- Strong leadership team with proven strategy driving growth and ability to scale.
- High-margin financial profile along with founder ownership and first institutional capital investment opportunity.
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